JB Mauney, a two-time PBR World Champion, is widely regarded as one of the most iconic figures in bull riding. Known for his fearless riding style and unmatched determination, Mauney’s success has translated into a considerable net worth over the years. In this article, we explore the estimated JB Mauney net worth in 2025, the primary sources of his income, his life post-retirement, and the assets he has accumulated through an extraordinary career.

JB Mauney: Introduction

Born James Burton Mauney on January 9, 1987, in Charlotte, North Carolina, JB Mauney grew up immersed in rodeo culture. With a passion for bull riding sparked during his teenage years, he turned professional at the age of 18. He joined the Professional Bull Riders (PBR) circuit in 2006 and quickly became one of the sport’s most celebrated athletes. His resilience, combined with technical brilliance, made him a fan favorite and earned him millions both in prize money and brand deals.

JB Mauney Net Worth 2025: How Much Money Has He Made?

As of 2025, JB Mauney net worth is estimated to be approximately $8 million. This figure reflects his lifetime earnings as a bull rider, income from coaching, endorsement deals, merchandise sales, and wise real estate investments. Despite his retirement in 2023, Mauney’s financial growth has continued steadily due to diversified revenue streams and ongoing influence in the rodeo world.

Throughout his active career, JB Mauney amassed over $7.4 million in prize money, making him one of the highest-earning bull riders in PBR history. In 2013 alone, he earned $1.8 million, including $1.385 million from the PBR World Finals. His career also saw consistent earnings each year through participation in elite events, where he often placed among the top performers.

Primary Income Sources Behind JB Mauney’s Net Worth

Rodeo Prize Winnings

Mauney’s most significant income source has been his performance in rodeo events. His fearless approach and consistent wins in both the regular season and championship rounds have contributed millions to his net worth. His victories in the 2013 and 2015 PBR World Championships were particularly lucrative.

Endorsements & Sponsorships

Over the years, JB Mauney has partnered with high-profile brands such as Monster Energy, YETI, and Wrangler. These endorsements provided substantial earnings and further elevated his status as a top-tier athlete. His strong social media following also allowed him to earn through sponsored content and brand representation.

Merchandise & Branding

Mauney has capitalized on his brand by selling branded merchandise like t-shirts, hats, and posters through online platforms including Amazon and Redbubble. This ongoing revenue stream remains strong due to his loyal fan base.

Real Estate & Ranching

After relocating to Stephenville, Texas, Mauney invested in a spacious ranch property, which not only serves as his residence but also adds to his long-term asset base. The ranch reflects his affinity for rural life and horses, and it offers potential for business expansion in agriculture or equestrian ventures.

JB Mauney’s Lifestyle & Personal Assets

Mauney enjoys a relatively low-key yet comfortable lifestyle with his wife, Samantha Lyne, and their children. His Texas property includes wide open spaces ideal for horses and cattle, emphasizing his continued love for rodeo life. While he maintains a private persona, he’s known to drive high-performance trucks and invest in durable equipment that supports his ranch lifestyle.

Notable Achievements That Shaped His Wealth

PBR Titles & Accolades

• 2013 & 2015 PBR World Champion
• 2006 Rookie of the Year

Multiple PBR World Finals Event Champion Titles

These milestones not only cemented his legacy but directly contributed to his overall wealth and future opportunities in the sport.

What Does JB Mauney Do Now?

Since announcing his retirement in 2023 after a serious neck injury, JB Mauney has transitioned into coaching and mentoring. In 2024, he was appointed head coach of the Oklahoma Wildcatters in the PBR’s team series. His experience and insights have proven invaluable to younger riders, ensuring his continued relevance and income in the rodeo world.

Mauney’s Legacy & Impact On Bull Riding

Beyond the numbers, JB Mauney has redefined what it means to be a professional bull rider. His bold choice to take on the most dangerous bulls, like the infamous Bushwacker, earned him admiration across the globe. His resilience, especially after multiple injuries, made him a symbol of grit and determination in the rodeo community.

Final Verdict

JB Mauney’s journey from a North Carolina teenager with a rodeo dream to one of the wealthiest and most respected bull riders in the world is nothing short of remarkable. With over $7.4 million in career earnings and an estimated net worth of $8 million in 2025, Mauney’s story is a testament to the rewards of dedication, skill, and smart financial choices. Even in retirement, he continues to shape the sport through coaching and mentorship, proving that his influence in bull riding is far from over. As he enjoys family life and business ventures in Texas, his legacy remains as strong as ever.